SANYSAN APPLIANCES

SOGO: Qualità, Affidabilità e Passione dal 1981.

Founded in Barcelona in 1981, SOGO was born with a simple yet ambitious dream: to improve people’s daily lives through quality appliances made with resistant, durable, and accessible materials.

From its headquarters in Spain, the brand has grown into an international reality, exporting to more than 25 countries around Europe with more than 500 active references available in stock at its centralized warehouse in Barcelona. Each SOGO product combines innovation, functionality, and design, created to simplify everyday tasks with efficiency, style, and intelligence.

SOGO products have always been manufactured with the aim of offering the final consumer a finished product for daily use, with excellent quality, attractive presentation, appealing packaging, and long-lasting performance. We cater to the middle and upper-middle market segments, focusing on A-grade quality products that make consumers’ everyday lives easier.

Our Product Range Includes
• Kitchen: panini grills, coffee makers, multicookers, blenders, air fryers, and electric ovens.
• Personal care: hair dryers, shavers, depilators, and hair straighteners.
• Household appliances: vacuum cleaners, electric brooms, steam cleaners, and electric irons.
• Climatization/Air conditioning: fans, heaters, portable air conditioners, and air coolers.
• Built-in appliances: built-in ovens, induction and ceramic cookers, and hoods.
• Consumer electronics: TVs, speakers, radios, headphones, and phone accessories.

All SOGO products comply with European standards and offer excellent value for money, supported by efficient after-sales service that stays close to the customer.

Why Choose SOGO
• Solid and recognized European brand
• Extensive, modern, and fast-moving catalogue
• Available stock and fast shipping from the Spanish hub

Presence in Italy: Together with Sellup S.r.l.
Since 2020, Sellup S.r.l., based in Bassano del Grappa, has been SOGO’s exclusive partner for Italy.
Located in the productive heart of North-East Italy, Sellup is the reference point for the distribution and development of the brand in the country.

Thanks to its widespread network, strategic vision and professional sales team visiting physical stores, SOGO is now present in large-scale distribution, retail stores and online shops, supplying some of the main Italian players with reliability and punctuality.

In addition, through an active drop-shipment service, we guarantee fast deliveries within 24/48 hours to support digital retailers and e-commerce platforms through our Italian partner.